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RESOLUTION LENSES
A new
polycarbonate eyeglass lens was being introduced into the marketplace.
The client needed a campaign that was not only going to visually
break through the ad clutter but technically had to educate the
viewer as well.
The solution?
A unique character was created who through a series of surrealistic
photographs revealed the flaws in other polycarbonate lenses.
Graphic mapping of the technical data made the new technology
easy for the viewer to grasp. Sales and readership studies confirmed
that the campaign was right on target with building brand recognition
and educating the reader. A new campaign, each year since, has
built on the success of the branded character.
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